Our strategic representations are often limited by:
- Information ‘super-abundance’ surrounding
- Environmental influence on our cognitive abilities & reactions
What are the effective remedies?
❏Understand and verify your ability to process and exploit the available information
❏Make the right strategic decisions
❏Succeed your business creation
❏Continuously improve our process
Notes:
The creation of meaning is related to the ability of the leader to process and exploit the information available.
Our individual faculty faces limited strategic representations in the face of:
- The surrounding informational overabundance => the overload or "overload information"
- The influence or not of our decisions according to our cognitive capacities and our critical spirit
Focus on the continuous improvement method:
"Deming Wheel" = Solve problems
Step 1: PLAN = Define the process that needs to be improved (Brainstorming, Mind Mapping)
Step 2: DO = Execute your action plan = Choose your indicators and define whether your improvement is real or not based on a subjective assessment
Step 3: CHECK = Analyze and evaluate the recovered data and compare them with the standards in place or the intended purpose
Step 4: ACT = Check > Edit > Schedule
Responsible and ethical attitude:
Analyze its Leadership = Vision + Mission + Values + Objectives + Strategies
❑Good knowledge of self and its potentialities (internal and interpersonal diagnosis): values, vision, objectives, strategies, and added value
❑Good knowledge of the environment (external diagnosis): Pestel analysis, SWOT analysis, continuous improvement methods,
→ INFLUENCE > 0 OR < 0 ENVIRONMENTAL FACTOR
❑Solidarity and sustainable approach = acting for the common good
→ Economic Logic & Social Progress (logic of sustainable development)
Responsible and ethical attitude:
Security + Respect + Transparency
Analyze your ethical and responsible capacity
Ability to process and exploit available information
→ Organize + Search + Follow + Analyze + Evaluate
Main principles to respect
1.Define and identify
→ Targeting the best technological tools
2.Collect and process central data
→ Manage the follow-up of the customers and their decision-making processes until the purchase
3.Monitor and analyze
→ Have skills and expertise + Evaluate your information management software
4. Communicate and disseminate
→ Make the results of your research accessible
Strategic intelligence of information “an individual and collective capacity to understand and solve the problems of data acquisition and transformation of information into operational knowledge, that is to say“
UNDERSTAND + SOLVE PROBLEMS + ADAPT YOUR SLEEP TOOLS
4 key steps to establish an effective information watch
➢Establish your strategy / targeting
➢Protect your environment
➢Search for relevant and reliable information
➢Disseminate content by securing personal data (RGPD)
Emprendimiento - ¡Acepte el reto! 
Esquema 1: ¡Qué gran idea!
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