Analysis table of paid and non-paid watch tools
Notes:
Definition 1 (Wikipedia): Enterprise intelligence activity consists of collecting strategic information to anticipate developments and innovations
Definition 2 according to Lesca (1994): "The strategic watch is the information process by which the company anticipates the weak signals of its environment with the creative aim of discovering opportunities and reducing its uncertainty".
Source : file:///C:/Users/NOLEO%20Patrick/Downloads/CHALUSSAUVANNETvdef.pdf
Business intelligence generally includes several types of specific watch, designed to guide the overall strategy of an organization (individual company, company, ...).
This monitoring practice adapts according to the size of the structure and its areas of activity.
The practice of monitoring is an essential strategic step in environmental analysis (macro-economic and micro-economic)
The observation strategy refines our vision of a situation to determine the feasibility and viability of our project.
Let's remember mainly:
Scientific and technological watch
- monitoring scientific, technical and technological fields (research programs and results, emerging technologies, innovations, etc.)
Regulatory, normative, legal watch
- monitoring legislative and regulatory developments, knowing the standards in force
Standby image, e-reputation
- evaluate your reputation and monitor what is being said about you on the Internet and in traditional media
Business intelligence, financial, marketing, competition
- monitor changes in situation, competition strategy
Sector, strategic and environmental / societal watch
- to know the evolution of the market, to monitor the cultural, political, social and historical factors
Any watch must rely on tools and methods according to your needs.
PESTEL and SWOT analysis tools allow you to better understand the issues and to study your market.
Learn more:
https://fr.wikipedia.org/wiki/Veille_en_entreprise
Notes:
Your ability to process and exploit the information available ensures the sustainability of your business project.
4 main principles to respect corresponding to the cycle of the strategic watch.
> Identify and identify
Define the scales that will serve to identify the information sought and to target the best technological tools to collect the desired information.
What problem is your company trying to solve with this new data?
Are you looking for a quality customer experience?
Enrich your marketing content
Retain and follow your customers (the evolution of your e-reputation)
Do you improve the information system of your company?
Notes:
Responsible attitude and ethics = Strategic impact + Moral value + Impact of integral ecology (interdependence between the social, the economic and the ecology) => SECURITY RESPECT TRANSPARENCY
https://journals.openedition.org/communicationorganisation/3278
The impact of the ethical dimension in the company's communication strategy: the need for "responsible" communication - Franck Debos
"We can consider that business ethics is actually a combination of three dynamic dimensions:
A preventive ethics grouping the notions of security; environment and health.
An internal ethics centered on a rigorous respect of the legal norms as well as on the emergence of an internal code of ethics and the notion of employability.
An external ethic implying greater transparency towards its partners (shareholders regardless of their importance, customers, suppliers, and other pressure groups).
13The company becomes socially responsible, which implies taking into account a political function in addition to its economic function »
https://www.dynamique-mag.com/article/entrepreneur-doit-avoir-ethique.6535
"Ethics improves honesty, trust and opens the business to the outside world.
This serves to give behavioral benchmarks, management guidelines, to make decisions consistent, understood and shared by employees. "
"A company that does not conceive of personal responsibility does not create any value and can not ensure its durability.
Ethical behavior requires seeing the future of the company in the long term, which is a source of opportunity.
It allows to have more convictions on the products it sells, but especially to create and restore confidence in its micro / macro environment.
Institutional networks = institutional watch + regulatory watch + scientific + health + environmental watch + economic watch + strategic watch + sector watch...
Professional networks = scientific watch + sector watch + business intelligence + marketing watch…
Social networks: = industry watch, business intelligence + marketing watch + societal watch
Facebook : 33 millions of active users
YouTube : 19 millions ...
WhatsApp : 14,5 millions ...
Snapchat : 13 millions ...
Instagram : 12,1 millions ...
Twitter : 10,3 millions ...
Pinterest : 7,9 millions ...
Linkedin : 9,7 millions ...
Notes:
The cycle of the strategic watch
We remind you that we have set up an information process and that we have met the company to define its environment in order to discover opportunities and reduce uncertainties, or even anticipate threats.
It therefore takes place according to a cycle of five stages:
1. Targeting or Strategy => Define the need for your company's watch:
Define the thematic, the fields in semantics and the actors of the domain and the axes of research on who must remain watchful (financial, legal, technical aspects ...)
Choose relevant keywords, with monitoring, intervention and use of documentary tools. => prepare research strategies by representing the semantic connections between different ideas, the hierarchical links between different intellectual concepts.
Identify useful sources in the company, contact the actors with whom works, information providers, the Web, institutions ...
Understanding the context (why?) The need for monitoring
Define the objectives of the day before (what?) With a reflection on the expectations in order to turn them into a need for information
Identify the targets of the day before (for whom?) And the mode of diffusion (how?)
Set up a monitoring strategy according to the needs of the "client" or the "user" and the means (themes, issues, resources).
2. Sourcing, => Thinking about tools and watch channels based on targeting:
Use identified sources when targeting and searching for additional sources
Qualify the sources according to their nature, radius of diffusion, purpose, intended audience, author, language, content / purpose ...
Identify relevant pages
Set up and configure the chosen monitoring tool
3. Collection and selection of information => gather facts, opinions, studies, etc., on desired themes, from formal or informal sources according to:
Frequency to be defined according to information needs
tools used and the nature of the information
Selection of information on relevance to standby requirements
4. Analysis and synthesis => Validate the information collected:
Extract relevant content
Integration into one or more summary documents (exploitable)
5. Dissemination. => Make the information available as deliverables to the people concerned.:
▪means of communication adapted to the target and the monitoring process: newsletters, alerts (Google Alert, ...), dynamic sites, blogs, etc.
▪Interact with its target audiences.
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