SOLOPRENEUR: Self-Employability in Remote Regions of Europe

Give sense to your entrepreneurial watch


Give sense to your entrepreneurial watch

Strategic watch, infobesity, kaizen method, Deming Wheel, informal strategic watch initiative, Strategic watch cycle, strategic and business 



In this course, you will learn how to give sense to your entrepreneurial watch, how to increase and perform your overall market analysis and improve your strategic decision-making. To be able to : • know the strategic watch approach • Analyse and choose your business intelligence tools

This course is a first global approach to understand the importance of the business intelligence process essential to entrepreneurship: from creation to the development of an economic activity.

 Contents in bullet points
Unit 1: Entrepreneurial strategic watch Unit 2: Challenges and processes of business intelligence Unit 3: Choose your strategic watch tools



Entrepreneurial strategic watch

  Define the strategic watch

Strategic watch "Strategic intelligence is the information process by which the company anticipates the weak signals of its environment with the creative purpose of discovering opportunities and reducing uncertainty“. LESCA (1994)

Observation Strategy = Clear Vision + Feasibility + Viability of a project
Prospective Approach > Reactive > Anticipate
Multiple Types of special Watch → Orient the Global Strategy

✔Scientific and technological watch
✔Regulatory, normative, legal watch
✔Standby image, e-reputation
✔Business intelligence, financial, marketing, competition
✔Sector, strategic and environmental / societal watch

  Understand the strategic meaning of entrepreneurial watch

Our strategic representations are often limited by:
- Information ‘super-abundance’ surrounding
- Environmental influence on our cognitive abilities & reactions

What are the effective remedies?

❏Understand and verify your ability to process and exploit the available information
❏Make the right strategic decisions
❏Succeed your business creation
❏Continuously improve our process


The solopreneur, independent worker, auto entrepreneur or leader whatever his status can not undertake without acting positively or negatively on his environments. (See PESTEL and SWOT analysis)
Climate issues, the fight against waste and the preservation of natural resources force him to adopt a responsible, united and ethical attitude.

Tools & methods of continuous improvement ranked from 1 to 10 according to your objectives & needs

1.Collect information and ideas (Brainstorming / Mind-mapping / CTQ Chart / Kano Analysis)
2.Analyze and evaluate the company’s situation (FIPEC, SIPOC chart/QQOCCP/Value Analysis)
3.Look for causes and effects (Ishikawa Diagram / 5 Why)
4.Help with decision making (Decision Tree / Matrix Feasibility / Efficiency / Eisenhower Matrix
5.Solve problems (PDCA / Kaizen Blits ou Kaikaku / Trystorming)
6.Reduce your sources of waste (Lean management / 3M)
7.Manage quality (Kaizen / 5S / AMDEC)
8.Plan and track tasks (Gantt Chart / PERT Chart / Action Plan)
9.Visualize and manage processes (Value Stream Mapping (VSM) / Visual Management)
10.Optimize production (Six big losses / Continuous Flow / Heijunka)



The creation of meaning is related to the ability of the leader to process and exploit the information available.
Our individual faculty faces limited strategic representations in the face of:

- The surrounding informational overabundance => the overload or "overload information"
- The influence or not of our decisions according to our cognitive capacities and our critical spirit

Focus on the continuous improvement method:

"Deming Wheel" = Solve problems

Step 1: PLAN = Define the process that needs to be improved (Brainstorming, Mind Mapping)
Step 2: DO = Execute your action plan = Choose your indicators and define whether your improvement is real or not based on a subjective assessment
Step  3: CHECK = Analyze and evaluate the recovered data and compare them with the standards in place or the intended purpose
Step 4: ACT   = Check > Edit > Schedule


Responsible and ethical attitude:

Analyze its Leadership = Vision + Mission + Values + Objectives + Strategies

❑Good knowledge of self and its potentialities (internal and interpersonal diagnosis): values, vision, objectives, strategies, and added value
❑Good knowledge of the environment (external diagnosis): Pestel analysis, SWOT analysis, continuous improvement methods,
❑Solidarity and sustainable approach = acting for the common good
→  Economic Logic & Social Progress (logic of sustainable development)

Responsible and ethical attitude:

Security + Respect + Transparency
Analyze your ethical and responsible capacity
Ability to process and exploit available information

→ Organize + Search + Follow + Analyze + Evaluate

Main principles to respect

1.Define and identify
→ Targeting the best technological tools
2.Collect and process central data
→ Manage the follow-up of the customers and their decision-making processes until the purchase
3.Monitor and analyze
→ Have skills and expertise + Evaluate your information management software
4. Communicate and disseminate
→ Make the results of your research accessible

Strategic intelligence of information   “an individual and collective capacity to understand and solve the problems of data acquisition and transformation of information into operational knowledge, that is to say“


4 key steps to establish an effective information watch

➢Establish your strategy / targeting
➢Protect your environment
➢Search for relevant and reliable information
➢Disseminate content by securing personal data (RGPD)

Challenges and processes of business intelligence

  What issues?

Business Intelligence Issues
✔MONITOR your environment
✔ACT on its environment
✔INNOVATE in his domain
✔LIMITING wastage
✔INCREASE performance
✔OPTIMIZE Return On Investment (ROI)

  Analyse the strategic watch process

Steps of the marketing watch approach

1. Targeting/Strategy: Define the need for your company's watch

2. Sourcing: Thinking about tools and watch channels based on targeting

3. Collection/selection of information: gather facts, opinions, studies,

4. Analysis/synthesis: Validate the information collected:

5. Dissemination: Make the information available as deliverables to the concerned people

Analyze the business intelligence process

Choose your strategic watch tools

  4 main criteria of choice

  Practice the checklist - Find and collect information

Analysis table of paid and non-paid watch tools