Companies adopt different media to exchange information about their products or services to the customers.

Important:

Care about presence on the Internet

Notes:

Marketing communication is the different media that companies adopt to exchange information about their products or services to the customers. In our current competitive labour market, companies must make great efforts to stand out from the rest of companies. To achieve this, they need to care about their presence on the Internet and specifically about digital technologies, which are the biggest communication channels. They offer companies a wide range of digital tools they can use to approach target groups and stay in touch with customers.    

Digital marketing

Online public relations: marketing communications that encourage positive perception of your company

Feedback from customers through digital platforms contribute to the success or failure of your business

Notes: This new kind of marketing through digital technologies is called ‘digital marketing’. It affects the same aspects of the traditional and service marketing; however, digital world provides more opportunities for the promotion of our products.

Thanks to digital technologies there are new ways of applying the elements of communication, which include public relations, advertising and direct marketing:

It’s Essential to be present in different social networks to disseminate/promote products and/or services

In case you want to have an account in several platforms, there is a free social media management tool which simultaneously publishes yourposts in all your social media at once: HootSuite

Notes: Nowadays, it is essential to have presence in different social networks platforms if we want to disseminate our products/services. You may be already familiarized with them as you may have a profile in any social media, but in any case, we present here below some of the most popular social networks you could have in order to promote your business and how to use them:

Facebook: we can create a specific Facebook profile with the company’s name to present our products through pictures and descriptions. In case of providing a service, we can also post information or news related to it.
Twitter: you can use it as a platform to share some news about your business but in a more direct way as this app only allows 240 characters to be written. You can engage your clients asking them ‘to follow you’ so they do not miss any news.
Instagram: with similar functionalities as Facebook, this app is more suitable when we have products to offer as it is mainly intended for sharing photos and videos. People can ‘follow’ us and they can ‘like’ our pictures so we can get an idea of how much users like it. Make sure you use quality photos and videos of your daily activities instead of stock photos in order to convey a more reliable message.

Be active in social networks

→ people tend to spend much time on them

→ especially young people, so if they’re the target group, it’s almost compulsory to update social media very often!

Newsletters: another way to keep clients engaged

→ to deliver news or any kind of relevant information about our business to those clients who have joined the newsletter list.

Notes: We recommend you to be active in social networks as people tend to spend much time on them and, in case our target group is young people, it’s almost compulsory to update our platforms very often. Another way to keep our clients engaged is through newsletters. We can deliver news or any kind of relevant information about our business to those clients who have joined the newsletter list.

 ‘netiquette’ = network + etiquette

It’s a set of rules for appropriate behavior on the net: respecting other users’ views and display courtesy when posting your opinion to discussion groups. Having an excellent behavior online is essential if we want to succeed in our business.

Notes: The word ‘netiquette’ is a combination of two words: network and etiquette. It is defined as a set of rules for appropriate behavior on the net, which is respecting other users’ views and display courtesy when posting your opinion to discussion groups. Having an excellent behavior online is essential if we want to succeed in our business. As we said, online presence is very important as it is the first impression our clients will get so we have to take care of every detail.

If we don’t show good behavior, we lose credibility and customers!

Social media policies have been designed to establish a code of conduct → guidelines for employees who post content on the Internet either as part of their job or as a private person.

Notes: As we have referred above, social networks are very important nowadays for any company in order to succeed. However, if we don’t show good behavior on them, we may lose credibility and as result, customers. Due to the popularity of social medias, social media policies have been designed to establish a code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.

As solopreneurs, you don’t need to design special policies, but here are some aspects to take into account instead:

Have a good behavior: keep a good reputation in our social networks

• Show good appearance in all your accounts: professional and personal (There’s NO control of how far our picture can go on the internet)
• Any potential client may find our pictures
• Use LinkedIn (professional social media)

•Share career achievements and CV