5) Do not work alone. Partnering and networking with different entities in the territory will help you to know how it works.

6) Be creative. Try together with your communication strategy to put your personal point to everything you do and everything you show to others: logos, social networks, photographs, website. There are millions of web pages that are flat not transmitting anything. Customers expect something that shocks them or piques their curiosity.

7) Certifications are not the solution. Do not get obsessed with obtaining certifications, the first thing is to implement and consolidate the values of the company. Once the internal process is controlled, it is easier to implement any certification. There is a wide variety and options but you have to be very careful when selecting, wondering: “Who is going to value that label?”

8) The search for marketing channels. To obtain customers, you have to research and connect with the marketing channels that allow the business to meet its sales objectives and ensure its economic viability. And, once achieved, the most important thing is to strengthen those marketing channels and retain those customers.

9) You must be alert to opportunities. You must be an observer of your environment. The ecotourism sector and other forms of responsible and sustainable tourism are changing rapidly, so one has to work in connection with the trends and demands that are generated at different territorial scales.

10) Look for agreements with the local government and non-governmental organizations to help you develop specific plans for the management of your future visitor that will help them protect the environment, and especially the local population residing there.

Source: http://www.ecoturismocuenca.com/noticias/10-consejos-para-emprender-en-proyectos-ecoturisticos