Know your product

Tourism constitutes a powerful tool for contemporary economies. Issues such as GDP growth, Job Creation and increase of Employment, Social Impact and Inclusion/Exclusion, development of Information Technology (IT) as part of the business contemporary strategic management, and increase of Leadership (Daft, 2008, 2010, 2011, 2015).

Taking into consideration the geographical position and the issues related, remoteness can work as a pro, ideal location for a holiday destination

Notes:

• People seeking employment can use the advantage of tourism to get “into business”
• In the vastly developed touristic areas a lot of services can work as by product and become successful.
• Remote areas that have the advantage of tourism and have a lot to develop.

To create a trend towards your area and develop your business idea:

Notes: Ways to take advantage of tourism:

How to overcome

Internet is a way to overcome remoteness, mainly depending on airlines, shipping companies and travel agents.

Build ways to eliminate distance using social media!

The identification of the Remote Areas as a unique destination is of a crucial importance and leads to the development of Touristic Market.

Notes:The destination development of the Remote areas carry their own unique characteristics that must be clearly identified and develop in order ensure that the Remoteness of the destination will become an effective tool.

Strategy remains the King in any business activity

Use Productive Resources such as HR, IT, Land and Financial flexibility.

Notes:

-Strategy remains the King in any business activity and can potentially provide the organisations that implement it, a serious competitive advantage as they can manage to utilize all their Productive Resources such as HR, IT, Land, and Financial flexibility. (Kaplan & Norton, 2005).

-That is a powerful framework that can enable the organisations, the solopreneurs and the entrepreneurs to gain deep market understanding and extend their ability to reach both existing and potential customers. That way remoteness can become an advantage.

All the above issues have a comprehensive application in the global market, and most importantly, in the European Union market which to a high degree is associated with common Regulations, Directives and White Papers.

In terms of Strategy, elements such as Market Research and Marketing Mix application as well as financial planning must be considered.

·Economic Leakages

All the above can be problems related with touristic development. In order to be successful, be different. Many active citizens decide according to the environmental impact of the product or service they are purchasing.

You can be the one to make the difference!

Notes:  Source: Tourism Notes (2019)

Internet connects us all. We can use available channels to eliminate distance and take advantage of natural benefits of remote areas such as nature beauty and climate.

Notes:  Online tools for promotion of products and services. The tourist market is influenced from blogs and websites.

Know the trends and act accordingly
Know what influences the touristic movement

Use of Social Media

Build a community on social media! Social media are a very effective way of promotion. Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.

Notes: There are a lot of media marketing platforms out there but, social has most thoroughly affected traditional marketing. New means to reach potential customers and communicate all the way.

• There are many social media platforms and the number of sites is growing every day.
• Sharing your content on the right platforms is crucial to your success.
• You must consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can connect with your business.

Share pictures and videos

Visual content stands out as people scroll through their social feeds, 

so they’re more likely to view it and engage with it.

Video content, especially, is ideal for grabbing people’s attention

as well as conveying your personality and passion to your customers.

Encourage Engagement

Your businesses need to be interactive in order to take advantage of social capability. Post content that people want to read, ask questions and like, repost and comment on other users’ posts. Start competitions to boost your reach.

Don’t Over-do it with promotion

You don’t want to blatantly promote yourself in every post.

You need to create content that people will enjoy and want to see.

The most important thing you can do is to provide value to your followers.  Give new information, offer some insight, entertain them, in general offer something that is beneficial to them in some way.